For the 2021 Off West End debut of The Last Five Years at the Bloomsbury Theatre, we took a comprehensive approach to the show's visual identity. Our team developed and designed a full suite of promotional materials, including posters, flyers, and dynamic moving media tailored for both social media platforms and out-of-home (OOH) advertising. We worked closely with director Oliver Munby on the creation of the show's logo, ensuring it captured the emotional depth and dual narrative structure of the musical. The result was a cohesive visual campaign that resonated with audiences and supported the production’s successful debut.